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The annual survey of Television Bureau of Advertising (TVB) reports that the average adult spent 145.4 minutes online vs. 109.7 minutes last year. The gap with TV narrowed by over 30 minutes, TV viewership slipped (206 minutes compared with 246.7) last year.
This is a remarkable finding given that our TV habits are so engrained. Some polls have previously reported that some age groups (teenaged boys) were now online more than the time they watch TV. But the overall population shift is steadily following the boys.
Other significant changes include lower newspaper readership overall, but the differences in media use is striking as well. Newspaper readership for instance is less than 20 minutes per day for the 10-49 age group while it is 43.2 minutes for the over 65 crowd, less than 1/3 the time.
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