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Media Use Update: Internet Use Still Increasing


media use tv internetThe annual survey of Television Bureau of Advertising (TVB) reports that the average adult spent 145.4 minutes online vs. 109.7 minutes last year. The gap with TV narrowed by over 30 minutes, TV viewership slipped (206 minutes compared with 246.7) last year.

This is a remarkable finding given that our TV habits are so engrained. Some polls have previously reported that some age groups (teenaged boys) were now online more than the time they watch TV. But the overall population shift is steadily following the boys.

Other significant changes include lower newspaper readership overall, but the differences in media use is striking as well. Newspaper readership for instance is less than 20 minutes per day for the 10-49 age group while it is 43.2 minutes for the over 65 crowd, less than 1/3 the time.

Other trends:

  • TV and newspaper viewership drops with higher income and education
  • Magazines are read more by the over 65 group but other groups are similar
  • Internet usage drops by age, but increases by income.
  • Cell phone usage among the 18-24 group is 4 time that of the over 55 age group

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