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With all the new innovations still coming Email looks like the old granddaddy. But it still has plenty of spunk. In fact it dominates.
Email works, and marketers keep finding new uses. A new study supports previous ones; two-thirds of adult responders say they prefer email to other communications. They expect this to continue for another five years. Well, most of us don’t know what we will be doing until we see what is new in the next five years, but that does not diminish email today.
If anything if points out that businesses should be using email much more than they do.
Here is how it stacks up.
Notible is the expected drop in postal mail and even the slight increase in the website. People like appropriate email that links into good websites with up-to-date information.
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