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Television Advertising and Search Advertising Support Each Other

 

Exerpts for our full article on RedFusionMedia.com

A new study of the web and TV ads indicates that a company’s website may be the benefactor of some “organic” traffic from TV advertising. While recalling an ad is difficult for most potential buyers, in increasing numbers many make online searches after seeing an ad that peaks their interest in a product. Continue reading the full study…

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