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Email Signature or Signature Block

 

by, Jon Burgess, M.B.A.

john hancock email signatureFor years, professionals have used a standard “signature” on the bottom of their corporate emails, which has proved to be a useful tool in both building brand and improving overall communication.  Typically, emails contain the “who, what, when, and where” sorts of items, and a link to the company’s website. This is usually been standard practice, but has recently become an issue on a few fronts, especially when images and extra lines of copy like quotes or disclaimers are added.

Email Signature Etiquette

Some signatures are too long. For some outrageous examples of overdoing email signatures, Google or refer to this link: “Too Much Flair” for some great examples. Most agree that a signature that is too long, too wide or has multiple colors and images, is not usually in your best interest.

Here are a few tips for a short and professional signature:

1. Add a link to your company's website

2. Add links to your social profiles: Twitter, Facebook, etc.

3. Use one to two colors max

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